The Big Three
Though there is an almost endless amount of social media apps and websites, the big three that most people use are Facebook, Twitter, and Instagram. Below is a breakdown of each social media platform, the average age range of it's users, and a short description of how to get started.
How to Access Facebook: Desktop or Mobile
Average Age Range: 25 to 45
What is it Good for: Facebook is best used a way to communicate with close family and friends, however, once you have a Facebook account, you can also set up "Groups" to easily communicate with groups of people, for example, parents of the girls in your troop, volunteers in your Service Unit, or parents of girls going on an international trip.
How to Get Started: Head over to www.facebook.com or download the Facebook app to your smart phone. Sign up for an account by entering an email address and some other contact information. Once your account is set up, add a profile picture or cover photo and start adding friends and family.
How to Set Up a Group: In the blue banner at the top of the page, click on the button that says "Create" and from that dropdown select "Group". Name you group, for example "Service Unit 616 Volunteers", add the people you want by either name or email address, then choose the security setting. CLOSED means the group content won't be visible to the public, but anyone can find it and request to join. SECRET means the only way people can find it is if you send them the link.
How to Access Twitter: Desktop or Mobile
Average Age Range: 18 to 40
What is it Good For: Twitter is known for it's character limit, which means everything you post has to be under a certain number of letters and characters. The current limit is 280 characters. Because of this restriction, Twitter is best used for fast updates. In fact, most Twitter users don't regularly post and instead only use Twitter for news and current events. If you're a volunteer with younger parents and you want a place to post about meeting cancellations, location changes, etc... Twitter would be a good place to start.
How to Get Started: Head to www.twitter.com or download the Twitter app on your smartphone. Enter an email address and some other contact information to set up your account. Once your set up add a profile picture and cover photo. Find friends my searching their names or by sharing your account link with them.
How to Access Instagram: Mobile
Average Age Range: 17 to 30
What is it Good For: Instagram is a visual social media platform, meaning everything you post HAS to have a photographic or visual element. Because of this, Instagram is best used as a platform to showcase the amazing work your girls, volunteers, or troops are doing to the general public. If you are a volunteer that works with older girls, they are most likely on Instagram as well.
How to Get Started: Head to www.instagram.com or download the Instagram app to your smartphone. Please note, however, that Instagram is a mobile social media platform. While you can create an account from your desktop, you will not be able to post from your desktop. Enter an email address and some other contact information to get your account set up.
What's a Story: One of Instagram's unique features is it's Stories function. Recently, Facebook has also launched a Stories function, however, Instagram's is still more popular. Your Story can be used to give your followers an inside look at an event you're holding, a community project you're working on, or anything else that happens within a short timeframe.