Strategic Priorities

2016 – 2019 Strategic Plan: Leadership for the Future

Strategic Learning and Planning Process


In 2015, the Girl Scouts of Eastern Pennsylvania (GSEP) launched a strategic learning and planning process to set the direction for the organization’s future. GSEP engaged its community throughout the process to gather ideas about priorities and approaches. The result is a plan that is designed to strengthen GSEP’s leadership position while enhancing leadership opportunities for girls.

The strategic learning and planning process included:

– Interviews with volunteers, partners, alumnae, and supporters

– Online surveys of community members and volunteers, the staff, and the Board of Directors

– Focus groups of volunteers, supporters, and alumnae

– All staff planning session to review key findings and craft responsive strategies

– Environmental scan of local and national trends and promising practices

– Visioning and goal-setting sessions with GSEP’s Strategic Learning and Planning Committee and Board of Directors


What we heard:

– We have a passionate community of girls, volunteers and supporters.

– We have opportunities to strengthen our leadership development focus for girls – to offer experiences and a community unlike any other organization or program.

– We need to ensure the highest quality of programming and experiences for girls and volunteers to enhance our impact, which will position us to increase the number of people that we serve. Focus on quality, and growth will happen.

– We need to invest in the internal strength of GSEP – in its people and processes – to enhance the impacts we have on individual girls and in our communities.

Our thanks to all who shared with us their ideas, questions, and support throughout the learning and planning process. We look forward to communicating about our progress and achievements. Interested in learning more? We encourage you to download our Strategic Plan 2016-2019 Leadership for the Future here or contact our Strategic Learning Team noted below.


Goal I: Our Organization

Kim Fraites-Dow – Team Lead

April Beattie – Co- Lead

Debbie Jacobson

Qurana Moody

Carla Hickey

Pattie Kurnik

Charlene Reidy

Andrea Mastropaolo

Keisha Jordan

Angela Greco


Goal II: Communications

Jennifer Richards – Team Lead

Chana Garcia – Co- Lead

Angela Agosto

Micheal Anderson

Dale Moelter

Georganne Seeley

Marques Storr

Tracey Bunch

Lillybeth Lugo


Goal III: Girl Experience

Julia Dougherty – Team Lead

Erin Vermeulen – Co- Lead

Kristin Leiby

Kyra Downs

Melanie London

Krysta O’Connor

Lizzy Rutt

Melissa Greiser

Elizabeth Frederick

Charlene Reidy


Goal IV: Volunteer Experience

Lauri Kochis – Team Lead

Christie Bett – Co- Lead

Shawnna DiFilippo

Melissa Pepitone

Lydia Smith

Maggi Miller

Karen Breen

Melissah Jablonski

Carin Johnson


Goal V: Financial Stability and Revenue Enhancement

Stephanie Capello – Team Lead

Ken Anderson – Co- Lead

Trina Gable

Trish Corvo

Jamie Murphy

Michele Bement

Anthony Paone